How can the "Singapoliday" initiative successfully promote Singapore's overlooked Southern Islands as a local tourism destination, boosting local engagement and increasing footfall to the area?

The Big Question

Secret Vistas reimagines Singapore’s southern islands as enchanting escapes, inviting visitors to uncover hidden gems across St. John and Lazarus Islands. Subtle wayfinding elements lead to secluded spots, revealing the islands’ natural beauty and rich history.

Designed to spark curiosity and wonder, the project transforms these forgotten landscapes into serene, magical destinations.

Scope & Range

Illustration, Branding

Temasek Polytechnic

Completed at

Secret Vistas

Project 02.

2021

Year

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Project 02.

Secret Vistas

Completed at

Temasek Polytechnic

Year

2021

How can the "Singapoliday" initiative successfully promote Singapore's overlooked Southern Islands as a local tourism destination, boosting local engagement and increasing footfall to the area?

The Big Question

Scope & Range

Illustration, Branding

Secret Vistas reimagines Singapore’s southern islands as enchanting escapes, inviting visitors to uncover hidden gems across St. John and Lazarus Islands. Subtle wayfinding elements lead to secluded spots, revealing the islands’ natural beauty and rich history.

Designed to spark curiosity and wonder, the project transforms these forgotten landscapes into serene, magical destinations.

Scope & Range

Branding, Illustration, UI/UX, Publication,
Print Production (Risograph)

Secret Vistas reimagines Singapore’s southern islands as enchanting escapes, inviting visitors to uncover hidden gems across St. John and Lazarus Islands. Subtle wayfinding elements lead to secluded spots, revealing the islands’ natural beauty and rich history.

Designed to spark curiosity and wonder, the project transforms these forgotten landscapes into serene, magical destinations.

Secret Vistas

Project 02.

Temasek Polytechnic

Completed at

2021

Year

Secret Vistas

Project 02.

Temasek Polytechnic

Completed at

2021

Year

How can the "Singapoliday" initiative successfully promote Singapore's overlooked Southern Islands as a local tourism destination, boosting local engagement and increasing footfall to the area?

The Big Question

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